![]() ![]() That level of consistency and reliability is essential in a growing beverage category like the non-alcoholic sector. I also appreciate Grainwave because the flavors stick with you and don't quickly fade away. In addition, the consistent flavors of orange peel and coriander jump out with each sip while maintaining their delicate balance between hops and yeast. The 111-year-old SF seafood restaurant Anthony Bourdain called his ‘happy zone’Īfter trying out this brew myself, I can say that Grainwave is a win for me! What makes it great is how much flavor, body and texture come through despite it not having any alcohol content in it - which can often be hard to pull off when brewing without alcohol.'Get me the f-k off this plane': Southwest flight to Hawaii diverts to OAK over bomb threat.Renderings released for controversial 50-story tower in SF's Outer Sunset.David Zaslav kills everything he touches, including GQ.Horoscope for Thursday, 7/06/23 by Christopher Renstrom.Cozy SF French restaurant has closed after more than three decades.California county considers 'death penalty' for cannabis farms.This brand is blasting in all directions.īut how did this all happen? Who are the two founders behind this venture? Who are the team making it all happen? Well, I suggest you watch the video above with Founders Bill Shufelt and John Walker, and then watch the video below with the Athletic team. The company even recently celebrated Earth Month with its largest-ever Two for the Trails donation. In 2020, the company grew almost 500 percent year-over-year for the second year in a row. Athletic was named one of Time‘s “100 Most Influential Companies of 2022” ( check it). The company launched its new brand campaign Fit For All Times this past September. It earned Certified B Corp status last spring. The company has definitely changed the NA landscape in America, evolving the low-no alcohol beer category, making NA a cool, healthy choice and not an apologetic, alcoholic stigma.Īthletic has been busy on all fronts. Watt, Lance Armstrong, Momofuku restaurateur David Chang. Athletic Brewing first began making headlines when it generated $17.5M in Series B funding and then $50M in Series C funding and when it came to light that some of the investors in the company are famous folks from athletes to chefs - J.J. Founded in Stratford, Conn., the company now has multiple breweries, including one in California. That was part of a whopping $75 million Series D funding round.Įver since Athletic Brewing was founded in 2017, the brand has been buzzing. Last year, one of the biggest beverage companies in North America, Keurig Dr Pepper (KDP), invested $50M in Athletic, giving KDP an equity stake that is comparable to other lead investors like TRB Advisors and Alliance Consumer Growth. This amazing story of Athletic Brewing is still ongoing. Last year being the first time an NA beer maker ever made the list. Craft Brewing Companies list (craft brewer defined here), non-alcoholic beer maker Athletic Brewing Co. jumped up to No. On the Brewers Association recent Top 50 U.S. Still, it’s an exciting time for non-alcoholic beer. ![]() In fact, non-alcoholic beer saw +25.2 percent growth in the last 52 weeks off-premise, according to our recent report with NIQ, noting NA beer only made up less than 1 percent of beer consumption in those 52 weeks in off-premise. Off-premise craft beer sales are struggling a little in 2023 - for a variety of factors - inflation, less beer consumption overall, fierce competition from other craft breweries, fierce competition from other beverage alcohol (spirits to ready-to-drink cocktails) and an aging out of hardcore fans (a reason the non-alcoholic segment is growing). ![]()
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